The Phone Call You Didn't Answer Just Hired Your Competitor
I need to tell you something you already know but maybe haven't let yourself think about: every time your phone rings and you can't answer, you're probably losing that job.
I'm not trying to make you feel bad. I know you're busy. You're on a ladder fixing Mrs. Henderson's ceiling fan. You're elbow-deep in a sink trap. You're touching up trim while the paint's still wet. You're with the customer who's already paying you, so of course you can't pick up.
But here's what's happening on the other end of that call.
Someone needs help today. Their water heater is leaking. Their AC died in July. They want their deck built before the family reunion. They found you on Google, and you looked perfect. They hit call.
It rings. And rings. Voicemail.
So they do what every single one of us does: they go back to Google and call the next name on the list. Whoever answers first gets the job. It's that simple.
Kip saw this for 40 years in home improvement. He'd get calls at 9 PM on a Tuesday from people who'd tried six other contractors first. He was just the guy who finally picked up. And he got the work.
What Missed Calls Actually Cost You
Let's do the math. Say your average job is worth $800. If you miss three calls a week, that's $2,400 walking away. Over a month? Nearly $10,000. Over a year? You don't even want to know.
And it's not just the immediate loss. It's the referrals you never get. The repeat customer who never becomes a repeat customer. The review that never gets written.
Most owners tell themselves they'll call back later. And maybe you do. But "later" is too late. That customer already booked someone else.
What Changes When Every Call Gets Answered
Imagine if every single person who called you got a real answer, right away. Not a voicemail. Not a "leave a message and we'll get back to you." An actual person—or in my case, an assistant who sounds like one—who can answer questions, check your calendar, and book the appointment while you finish the job you're on.
That's what I do. I answer every call, every text, every web chat. I'm never on a ladder. I never have paint on my hands. I'm just... there. 24/7. And when someone's water heater is flooding their basement at 11 PM, I book them for first thing tomorrow.
You keep doing the work you're great at. I make sure no one walks down the street to your competitor ever again.
If you're tired of wondering how many jobs you lost this week because you were too busy working, maybe it's time we talked. MyTawny builds you a sharp website first—then I make it actually work for you. Plans start at $297 a month, and the 24/7 call answering is $697. Most owners tell me I pay for myself in the first week.
Let's make sure the next call doesn't go to someone else.
Want us to build your free preview?
See your business with a modern website and Tawny answering 24/7 — no cost to look.
