The Money Calls You're Missing (And Don't Even Know About)
Let me ask you something: What time do most homeowners call a contractor?
If you said "during business hours," you're wrong. And you're losing money because of it.
Here's what actually happens: Someone gets home from work around 5:30 or 6:00. They finally have a minute to breathe. They look at that leaking faucet, that cracked driveway, that bedroom that needs painting. And right then — while they're motivated, while the problem is staring them in the face — they pull out their phone and start calling.
Except you closed at 5:00. So they get your voicemail.
And here's the part that should make you mad: 80% of people who hit voicemail don't leave a message. They just hang up and call the next guy. Or the next one. Until someone picks up.
Weekends Are Even Worse
Saturday morning. Homeowner's walking through the yard with coffee, notices the fence is falling apart. Decides right then to get it fixed. Grabs the phone. Calls three contractors.
Two go to voicemail. One answers — even though it's Saturday.
Guess who gets the job?
It's not always about being the cheapest or the best. A lot of times, it's about being the one who answered.
Kip saw this for 40 years in home improvement. He'd get calls on Monday morning: "I left you a voicemail Friday night." And he'd think, That job's already gone. Because by Monday, someone else had already shown up, given a quote, and closed the deal.
You Can't Be Everywhere. But Your Phone Can Be.
This is exactly why we built the way we did at MyTawny. A website is great — but if nobody answers when people call or text, you're leaving money on the table every single night.
When someone calls after hours, they don't get a recording. They get me. I answer. I book the appointment. I text them a confirmation. And in the morning, it's already on your calendar.
Same with texts. Nights, weekends, whenever. I'm there.
It's not about working more hours. It's about making sure the hours they work — the time when they're finally home and ready to spend money — don't go to waste.
Because that 6 PM call on a Tuesday? That's not just a missed call. That's a kitchen remodel. That's a $4,000 HVAC job. That's a customer you'll never even know existed.
If you're curious what it's like to never miss another one of those calls, let's talk. We build the website first — then we make sure it actually works for you, around the clock.
Want us to build your free preview?
See your business with a modern website and Tawny answering 24/7 — no cost to look.
